Employment Brand Example: Apple

I think Apple does many things right, with design and marketing clearly leading the pack. As an example, here are some "unboxing" shots (tech blog lingo usually used in the literal dis-assembly of technology products so people can see the guts of a product) of a job offer packet from Apple.

Note the physical presence of the offer does a great job integrating the look and feel of both Apple's main brand as well as its employer voice (or some would say "employment brand"). By the time a candidate receives this binder, it's usually a foregone conclusion that they're interested in working for the company, but not always. We've lost many strong candidates with multiple offers because "they just had this feeling..." about the other employers. I've learned two lessons across many years of recruiting: (1) people make critical life decisions often based on emotions (whether they're aware of this or not...) and (2) stay involved across every aspect of the offer experience from verbal offer to ensuring the onboarding process has gone well nearly three months into the employment.

While I don't think a slick offer packet would make a huge difference to most candidates, the logical presentation of key employment information and strong visual linkage to the main Apple brand could be sufficiently powerful emotionally to "push" the person towards Apple. How enticing is your employment process and packet and how does it link to your desired organizational brand and employer voice?