Call me curious or a bandwagon-jumper, but I'm really interested how progressive businesses are using Twitter to have more transparency and deeper relationships with potential or actual customers, vendors, employees, and partners. I have to admit that some of the tweets that I've seen from people were just not that interesting, so I was a little fuzzy how businesses could benefit.
Guy Kawasaki posted some tips on how to demo Twitter with some great links, one of which was a shared PPT from Ian Green that went into a lot more detail (76 pages) with some very helpful dos and don'ts (page 63). He suggests the following major business applications with Twitter:
Check out how Comcast, Starbucks, and Zappos are using it. Pretty cool.
Guy Kawasaki posted some tips on how to demo Twitter with some great links, one of which was a shared PPT from Ian Green that went into a lot more detail (76 pages) with some very helpful dos and don'ts (page 63). He suggests the following major business applications with Twitter:
- Customer Relations
- Crisis Management
- Corporate Reputation Management
- Event Activation
- Issue Advocacy
- Product Promotion and Sales
- Internal Communication
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