How Would Your Employer Stack Up: Jiibe

Check out a new company called Jiibe that seems to leverage user created content to help people evaluate potential employers.

Who knows how this company will do but the key point is that employers absolutely need to pay attention and do their best to positively influence their employer brand. For tips on this, read my past post on guiding your employer brand.

At times like this, employees pay special attention to leader behaviors and decisions. If you're concerned about your employer brand, start working on it now by talking with your employees. Once the recovery begins it'll be too late to make any notable progress against your brand because employers with better brands will drown you out.